UCL Career Frameworks


Social media

The social media family sits within the Communications and Marketing (CAM Plus) practice area. An example career pathway could take you from Communications Assistant to Head of Communications.

People talking in a meeting booth
What is Social media?

Social media plays an important part of many people’ s work at UCL, especially for those of us who specialise in Digital Communications. However, while many people use social media in their jobs, developing an expert understanding of social media as part of a specific role at UCL is still fairly rare, although it is an emerging area that is likely to grow.

Depending on the skill level of someone working in social media, they might need to know how to post content, understand how to plan and evaluate multi-channel campaigns to effectively engage with a wide audience, or be able to respond effectively to a Twitter crisis.

Role Profiles

Career case study

Therese Johns

Therese Johns

Communications and Marketing Manager

Meet Therese