Social Media - grade 5/6

Experiences

Activities and responsibilities likely to be required when working at this level

• Draft content and post to social media
• Day-to-day maintenance and monitoring of social media accounts, which would include curating and posting content across relevant channels
• Flag/escalate issues when necessary
• Implement communication plans using scheduling software where necessary
• Perform administrative duties as required.

Personal and professional development

Development options to consider when working towards this level

On the job learning

• Familarise self with UCL guidelines

Interactions with others  

• Join Community of Practice to gain knowledge of main social media channels
• Observe different social media activities from a variety of sectors

Formal training

• Awareness of different digital tools and platforms
• Gain understanding of analytics or scheduling tools eg Google analytics, Instagram analytics

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Planning and organising

• Setting objectives. Planning. Managing time. Managing resources. Monitoring progress.

Following instructions and procedures

• Following directions. Following procedures. Time keeping and attending. Demonstrating commitment. Showing awareness of safety issues. Complying with legal obligations.

Writing and reporting

• Writing correctly. Writing clearly and fluently. Writing in an expressive and engaging style. Targeting communication.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website.