UCL Career Frameworks


Social Media - grade 8

Example job roles: Social Media Manager/Communications Manager

Level:     Advanced


Activities and responsibilities likely to be required when working at this level

  • Setting strategy and goals in line with UCL business objectives
  • Produce and evaluate comms strategies in line with faculty goals and UCL 2034 Strategy
  • Lead, sign off and report on social media campaigns
  • Crisis resolution with limited supervision, escalating to relevant senior leaders
  • Analyse social media analytics and use findings to inform strategy
  • Engage and manage team and external consultants/agency staff.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Supporting the production and evaluation of comms strategies in line with faculty goals and UCL 2034 Strategy.
  • Keep up with emerging trends to ensure best mix of social media channels and up-to-date platforms.

Learning from others  

  • Networking and building relationships with Heads of Departments
  • attending and contributing to senior meetings.

Formal learning

  • Professional diploma/qualification in digital comms or marketing eg CIM/IPA
  • Training on managing marketing budgets on campaigns or sponsored contents.

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Leading and supervising

  • Providing direction and co-ordinating action.
  • Supervising and monitoring behaviour. Coaching.
  • Delegating. Empowering staff. Motivating others.
  • Developing staff.
  • dentifying and recruiting talent.

Developing results and setting customer expectations

  • Focusing on customer needs and satisfaction.
  • Setting high standards for quality.
  • Monitoring and maintaining quality.
  • Working systematically.
  • Managing quality processes.
  • Maintaining productivity levels.
  • Driving projects to success.

Deciding and initiating action

  • Making decisions.
  • Taking responsibility. 
  • Acting with Confidence.
  • Acting on own initiative.
  • Taking action.
  • Taking calculated risks.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.