UCL Career Frameworks


Social media - grade 7

Example job roles: Communications Officer/Senior Communications Officer

Level:     Independent


Activities and responsibilities likely to be required when working at this level

  • Create/ approve content
  • Plan and deliver social media campaigns using social media management tools, in line with wider strategy and goals
  • Oversight of social media activity with responsibility for escalating crisis where necessary
  • Analysing and reporting on social media activities
  • Delivering training for teams and other relevant stakeholders on request
  • Delegating where applicable
  • Supervise/manage team members and external consultants and agencies.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Understanding digital best practice and protocols
  • Using online channels to target groups, increase engagement and influence behaviour
  • Use of analytics
  • Social media scheduling software

Learning from others  

  • Become a core member of the Community of Practice and attend Lunch and Learns.

Formal learning

  • Professional certificate/ qualification in digital comms or marketing eg CIM/IPA modules/ City and Guilds Social Media and Digital Marketing Qualification.
  • Project management training
  • Plan for undertaking a professional qualification.

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.


  • Analysing and evaluating information. Testing assumptions and investigating. Producing solutions. Making judgements. Demonstrating systems thinking.

Presenting and communicating information

  • Speaking fluently. Explaining concepts and opinions. Articulating key  points of an argument. Presenting and public speaking. Projecting credibility. Responding to an audience.

Creating and innovating 

  • Innovating. Seeking and introducing change.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.