UCL Career Frameworks


Social Media - grade 9

Example job roles: Head of Communications

Level:     Senior


Activities and responsibilities likely to be required when working at this level

  • Responsibility for leadership, innovation and new ways of thinking across communications
  • Produce policies to ensure effective use by multiple users
  • Lead, support and develop a team
  • Produce social media strategy in line with departmental business objectives
  • Responsibility for crisis planning and resolution, working with other senior UCL staff and stakeholders
  • Risk analysis and sign off for contracts or service level agreements.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Line managing a team delivering strategies
  • plan and work to a budget

Learning from others  

  • Senior team network 
  • Chairing seminar groups represent your department at institutional level

Formal learning

  • Management / leadership training/ financial or budget training

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Entrepreneurial and commercial thinking

  • Monitoring markets and competitors.
  • Identifying business opportunities.
  • Demonstrating financial awareness.
  • Controlling costs.
  • Keeping aware of organisational issues.

Persuading and influencing

  • Making an impact.
  • Shaping conversations.
  • Appealing to emotions.
  • Promoting ideas.
  • Negotiating and gaining agreement.
  • Dealing with political issues.

Formulating strategies and concepts

  • Thinking broadly.
  • Approaching work strategically.
  • Setting and developing strategy.
  • Visioning.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values. For further information, and more detailed indicators, search “UCL Ways for Working for Professional Services” on the UCL website.



Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.