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The Digital Communications team connects colleagues from VPEE and ISD, ensuring everyone involved in delivery is united in driving the best digital experiences for users.

post-its brainstorming
VPEE Digital works as part of the Digital Experience team, with a focus on helping UCL deliver great digital experiences. 

Focusing on fully collaborative ways of working when delivering on digital products and campaigns, the team offers content design, content strategy and management, UX design and research, and UI development.

The team is also working in synergy with digital communications professionals across the universities by providing guidance and sharing best practice. 

Find out more below about how we work and the support available to create that seamless digital experience we want for our staff, students and all our audiences. If you can't find an answer to your query, please contact us at digitalcommunications@ucl.ac.uk

 

Websites

Websites managed by the team

We create content for a number of UCL websites and work with staff and students to source relevant information. The sites and pages we manage include: 

Requesting a website correction / update

For website updates, please contact digitalcommunications@ucl.ac.uk.

For updates to the degree programme content / online Prospectuses , please contact vpee.marcommspublications@ucl.ac.uk .

Featuring my programme on main UCL homepage

UCL homepage at ucl.ac.uk is largely dynamically generated, filtering content from various sections of the UCL websites through a number of components - hero video, hero call to action, breakthrough stories feed, news stories feed, video carousel, people features, Instagram, SoundCloud, and Twitter feeds.

To discuss how your programme / project can be featured on the homepage through one or several of these components, please contact digitalcommunications@ucl.ac.uk with details of your request. 

Best practice for building effective websites

For advice and assistance on creating, developing and maintaining effective UCL websites, visit the Digital Experience Sharepoint site.

If you have a specific query, please contact us at digitalcommunications@ucl.ac.uk.

Quality and analytics for my site - GA and SiteImprove

For quality control and analytics, the SiteImprove solution is available to website owners.

Guidance is available on how to best use UTM tagging for paid and non-paid activities. We are now also implementing a Gecko form script which allows to more accurately measure the source of conversions through UTM tagging. Download the UTM tagging guidance PDF (click to request access) or contact CAM.AD@ucl.ac.uk for more details. 

 

Video and audio

Guidance on creating video and audio materials

We can work with staff and students to identify and tell compelling video and audio stories that aim to encourage a range of external audiences to get involved with UCL.

If you want to ensure your video or audio fits in within UCL wider campaigns and thus maximise its reach, contact us at digitalcommunications@ucl.ac.uk.

For everything there is to know about podcasting at UCL, check our new Podcasting Guide.

Video and audio recorded from home

We've developed a short and practical Good Video Guide to help you create great video and audio assets with your home set up.

Brand guidelines and data protection for photo/video materials

When creating audio and video materials, please refer to the UCL's brand  guidelines.

When filming, please also ensure that all participants fill in the UCL Filming and Photography consent form. The data is held by UCL Data Protection (can be contacted at data-protection@ucl.ac.uk if needed). 

Assistance with creation of audio and video materials

With regards to the actual recording of video and audio stories (of an event, lecture or for training/educational purposes), please contact UCL Educational Media.

In addition, VPEE and Procurement have worked with stakeholders across UCL to identify the best suppliers of creative services - including recommended and approved external suppliers of video services. 

For everything there is to know about podcasting at UCL, check our Podcasting Guide.

For more info, contact us direct (digitalcommunications@ucl.ac.uk).

Central UCL audio and video channels

We manage the following video and audio channels. We are also the main content creators for them:

 

Digital signage


For full details on the digital screens and creating content for the screens, visit digital screen guidance on VPEE SharePoint (UCL login). 
 

 

Join the Digital Communications CoP

The Digital Communications CoP is one of four Communities of Practice, which bring together comms and marketing professionals from across UCL departments, schools and faculties - to share expertise and ensure a joined-up strategy and approach across UCL.

Once you've joined, you will get access to the CAM Plus Portal - a central space on SharePoint offering additional resources, news and other useful features.

CoP graphic