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External engagement

Find out all you need to know about communications, marketing, student recruitment, digital, media relations, public affairs, and institutional events at UCL. Work with the Vice-President External Engagement (VPEE) teams to achieve UCL's mission to communicate and engage effectively with the world.

The new Vice-President for External Engagement role and portfolio were created at the end of 2021 as part of the senior leadership team's revision of portfolios and teams in preparation for the delivery of our new five-year strategy.

Building on existing strengths, our VPEE teams will ensure that UCL’s public prominence, reputation and influence reflects our excellence in knowledge creation, education, and innovation while promoting the public value of university research and partnerships to the future of Global Britain.

Recent changes include the creation of a new Public Affairs team, and an expanded Events team to include dedicated support for high-level institutional events.

K Walker
We are committed to bringing people together to create an engagement and influence powerhouse for UCL with expertise of communications, media relations, public affairs, marketing, digital and events. We look forward to working with our partners within UCL and externally to ensure UCL’s public profile reflects our excellence in knowledge creation, education, and innovation.

Kirsty Walker
Vice-President External Engagement

Browse our resources

See below for our resources

Browse our resources below or contact us with your query.

Task Library

The following tasks are available in the UCL task library - 'Download and use brand templates', 'Display content on digital signage' and 'Write an internal communications plan'. 

Quick links and new content

UCL brand and templates (for all guidelines and resources)
UCL general presentation  (Powerpoint - long and short)
Digital channels (screens, websites, social media, etc)
Social media at UCL (including guidelines for staff)
Content submission form (for UCL newsletters and social media channels)
New - Podcasting Guide

Brand and visual identity

UCL logo in multicolour
  • brand guidelines
  • logos, banners, images
  • templates, house style
  • legal info

Press and media relations

Film camera on set
  • tell your story, work with us
  • issue management
  • media training
  • UCL experts database

Student Recruitment

student - freshers week
  • UK, EU, International / UG, PG
  • school liaison, UCAS
  • data insights

Digital

post-its brainstorming
  • websites, analytics
  • videos, podcasts, virtual events
  • digital signage

Campaigns and promotions

Made at UCL campaign
  • UCL campaigns 
  • advertising (with Adgen)
  • UCL channels (incl social media)
  • CRM, mailings

Events

Film crew filming an event
  • high-level institutional events
  • public events (incl lunch hour lectures)
  • other events (open days, graduations)
  • submit an event for the calendar
  • events toolkit
  • events buddy scheme

Internal Communications

Print room cafe
  • Life at UCL (staff)
  • TheWeek@UCL newsletter
  • internal communications plan template

Publications

UCL Hub
  • design, print
  • prospectuses

Faculty Marketing

business meeting
  • building and deepening the relationship between VPEE and UCL faculties

Public Affairs

Parliament

If you have any feedback or queries regarding these pages, please email digitalcommunications@ucl.ac.uk