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For UCL community
Every day, UCL communicates with thousands of people, from prospective students to heads of government. Following our visual identity and editorial guidance ensures that the UCL brand is consistent, unified, and recognisable.
Whether you’re promoting your department’s research or recruiting new students, consistency is critical at every point where our audience interacts with us.
Discovering and developing our brand
In 2026, UCL will celebrate its Bicentenary! Join in the discussion that will help shape our next 100 years.
Brand essentials
About UCL brand
UCL is University of the Year 2024 (The Times and Sunday Times Good University Guide 2024) - view the brand and logo guidance
Resources and templates
Guides and toolkits
Campaigns
Events
Podcasts
Video and filming
Photography and imagery
Web and apps
Social media
Email and newsletters
Digital screens
Campus signage
Merchandise
Print
Further information
UCL brand in action
Here you will find new and exciting examples of brand best practice.
Browse to see how the UCL brand comes to life through print materials, campus experience, multimedia and UCL-wide campaigns.
View our brand in action