UCL Brand


For UCL community

Every day, UCL communicates with thousands of people, from prospective students to heads of government. Following our visual identity and editorial guidance ensures that the UCL brand is consistent, unified, and recognisable.

Whether you’re promoting your department’s research or recruiting new students, consistency is critical at every point where our audience interacts with us.

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Discovering and developing our brand

In 2026, UCL will celebrate its Bicentenary! Join in the discussion that will help shape our next 100 years.

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Brand essentials



Request the logo

Request a social media icon

Access branded templates

About UCL brand

UCL is University of the Year 2024 (The Times and Sunday Times Good University Guide 2024) - view the brand and logo guidance

University of the Year 2024 logo (small)

Resources and templates

Guides and toolkits

icon megaphone - purple square

icon spotlights - purple square

icon microphone - purple square

icon media play button - purple square
Video and filming

icon photo camera - purple square
Photography and imagery

icon website - purple square
Web and apps

icon social media on phone - purple square
Social media

icon email envelope - purple square
Email and newsletters

icon connected screens
Digital screens

icon signpost - purple square
Campus signage

icon UCL t-shirt - purple square

icon printed document - purple square

Further information



UCL brand in action


Here you will find new and exciting examples of brand best practice.

Browse to see how the UCL brand comes to life through print materials, campus experience, multimedia and UCL-wide campaigns.

View our brand in action