For UCL community

Every day, UCL communicates with thousands of people, from prospective students to heads of government. Following our visual identity and editorial guidance ensures that the UCL brand is consistent, unified, and recognisable.

Whether you’re promoting your department’s research or recruiting new students, consistency is critical at every point where our audience interacts with us.

Quick links

Request the logo

Request a social media icon

Access branded templates

Spotlight

Brand refresh project

With a new UCL strategic plan, we have an opportunity to refresh our brand identity - how we tell our story, narrative, and values in a more distinctive and differentiated way. Also, in 2026, UCL will celebrate its Bicentenary! Our UCL200 celebrations provide a perfect platform and moment in time for us to discover and develop our brand.  

 

Learn more about the refresh project, and join in the discussion that will help shape our brand strategy and our next 100 years.

More highlights

Join a brand induction session

Designed with new staff members in mind, but anyone can join! 

We will take you on a tour of the UCL brand, including its values and identity, and help you see how you can use it in your everyday work. We'll also tell you about our Brand Refresh Project coming in early 2025, followed by Q&As where we'll be happy to answer any questions you may have about UCL's brand.

Sign up for a session

UCL is Times University of the Year 2024

UCL is University of the Year 2024 (The Times and Sunday Times Good University Guide 2024) - view the brand and logo guidance

Learn more about UCL brand

Read about our brand narrative and statements, as well as some fast facts you can use in your presentations. About UCL Brand.