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For UCL community
Every day, UCL communicates with thousands of people, from prospective students to heads of government. Following our visual identity and editorial guidance ensures that the UCL brand is consistent, unified, and recognisable.
Whether you’re promoting your department’s research or recruiting new students, consistency is critical at every point where our audience interacts with us.
University of the Year (2024)
UCL is University of the Year 2024 (The Times and Sunday Times Good University Guide 2024) - view the brand and logo guidance
Quick links
Champion the brand
- Learn more about UCL brand. Read about our brand narrative and statements, as well as some fast facts you can use in your presentations. About UCL Brand.
- Discovering and developing our brand. In 2026, UCL will celebrate its Bicentenary! Join in the discussion that will help shape our next 100 years.
Brand essentials
Resources and templates
Guides and toolkits
Further information
