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The logo is used when it is not possible to use the banner, or when we are working with partners.
UCL logo (standalone)
The standalone logo is used primarily when UCL is working with partners. It is available in black (with white portico) or in white (with black portico) as shown.
Just like with the UCL banner, the UCL letters in the logo are cut out, revealing the background colour or image beneath. The Portico remains in white or black and does not take the colour of the background.
Make sure there is enough contrast between the background colour and the logo. If using a colour from the new colour palette for the background, refer to the colour pairing guidelines.
When used on a busy background image, place the logo on a bounding box, using the portico as sizing guide.
UCL logo (department lockup)
The UCL logo can be personalised by adding your department. If you contact the brand team we will create this for you.
This is your department logo. Do not create any other logos.
Department lockup logos can only be black or white. Make sure there is enough contrast between the background colour and the logo.
Remember, the UCL logo (department lockup) should be used only when communicating with partners. For anything else, the banner should be used.
Find out more about department logos on our Branding your department page (log in required).
What you can’t do with the logo
Standalone logo size and proportion
A4
Logo width = 40mm
Title underneath logo = Arial Bold Caps 13pt with 13.5pt leading (leading is the space between lines of text)
A3
Logo width = 60mm
Title underneath logo = Arial Bold Caps 19pt with 20pt leading (leading is the space between lines of text)
A5
Logo width = 30mm
Title underneath logo = Arial Bold Caps 9pt with 9.5pt leading (leading is the space between lines of text)
Minimum
Logo width (print) = 20mm
Logo width (screen) = 150 pixels
Title underneath logo = Arial Bold Caps 6pt with 6.5pt leading (leading is the space between lines of text)
Table of sizes
| Format | Width | Text (font size/leading) |
| A4 | 40mm | 13pt/13.5pt |
| A3 | 60mm | 19pt/20pt |
| A5 | 30mm | 9pt/9.5pt |
| Minimum logo size for print use | 20mm | scale proportionally |
| Minimum logo size for screen use | 150 pixels | scale proportionally |
Request to use our logo
Permission to use
The logo is used for UCL communications when it is not possible to use the banner, or when we are working with partners.
The UCL logo can only be used when permission has been granted by UCL.
Staff / Students
If you need to use the brand for UCL-related communications, or for dissertations and other UCL-related projects, please use the available banners and templates.
If you are working on a partnership with a third party and you would like to use the UCL logo, or your departmental logo in conjunction with a third party, you must obtain permission via the logo request form.
You are not permitted to use or adapt the logo or banner for other items, such as business cards, student society logos, social media channels, websites, CVs or any other promotional materials.
Partners
If you're working with us and would like to use the UCL logo, you must first obtain permission via the logo request form.
Terms and Conditions
'UCL', 'University College London' and the UCL artwork (banner and standalone logo) are registered trademarks. By submitting a request to use UCL's brand identity, you will be deemed to have accepted the Terms and Conditions.