UCL banner

The banner is for all UCL-related communications and projects, and for when UCL is the lead brand in a partnership.

Overview

Wilkins building portico

The Portico icon sits to the left of the letter U, and is a reference to UCL’s iconic Wilkins building. 

Cut out UCL letters and white or black portico

The UCL letters are cut out, revealing the background colour or image beneath. The Portico remains in white or black and does not take the colour of the background.

Banner colour

As per the guidelines, if requested, the banner (and logo) will only be provided in black (with white portico) or in white (with black portico). Using black and white is the most future-proof option during this interim period.

Coloured banner templates using the eight core colours have been created by the Brand team and are available in Imagestore. These can be used if desired for all everyday work - documents, presentations, information posters and digital screen promotion. 

The full 15-colour UCL palette is for UCL or third-party designers and can only be used for externally-facing creative work. Usage is restricted to special assets and resources (bespoke campaigns, brochures, etc.). Where possible please refrain from creating new assets and resources until the refreshed visual identity from January 2025, as future changes are anticipated. Contact the Brand team if you have any concerns.

Contrast with background

Always make sure there is enough contrast in the image/background and the banner. 

Strapline

The banner also features a strapline, the default is: ‘London’s Global University’ but can change this to the name of your faculty or department. See more information on personalising the banner for your department (log in required).

What you can't do

In the core colour templates created by Brand, or in creative design work using the full palette, the banner may be any solid colour from our revised range, but never a tint or transparency. In addition: 

Banner size and proportion