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UCL Brand

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UCL banner

The banner is for all UCL-related communications and projects, and for when UCL is the lead brand in a partnership.

Updated brand guidance 

UCL is undertaking insight into our brand and will be launching a refreshed visual identity from January 2025.

Overview

Wilkins building portico

The Portico icon sits to the left of the letter U, and is a reference to UCL’s iconic Wilkins building. 

UCL banner with label for portico

Cut out UCL letters and white or black portico

The UCL letters are cut out, revealing the background colour or image beneath. The Portico remains in white or black and does not take the colour of the background.

UCL banner example - black banner on vibrant blue background

 


Banner colour

As per the guidelines, if requested, the banner (and logo) will only be provided in black (with white portico) or in white (with black portico). Using black and white is the most future-proof option during this interim period.

Coloured banner templates using the eight core colours have been created by the Brand team and are available in Imagestore. These can be used if desired for all everyday work - documents, presentations, information posters and digital screen promotion. 

The full 15-colour UCL palette is for UCL or third-party designers and can only be used for externally-facing creative work. Usage is restricted to special assets and resources (bespoke campaigns, brochures, etc.). Where possible please refrain from creating new assets and resources until the refreshed visual identity from January 2025, as future changes are anticipated. Contact the Brand team if you have any concerns.


Contrast with background

Always make sure there is enough contrast in the image/background and the banner. 

UCL black banner with image background

Strapline

The banner also features a strapline, the default is: ‘London’s Global University’ but can change this to the name of your faculty or department. See more information on personalising the banner for your department (log in required).

UCL banner strapline

 


What you can't do

In the core colour templates created by Brand, or in creative design work using the full palette, the banner may be any solid colour from our revised range, but never a tint or transparency. In addition: 

UCL banner - do not reverse lettersUCL banner - Don't use the letters reversed

UCL banner - do not add a logo inside the bannerDon't add a logo inside the banner

UCL banner - do not change the shape of the bannerDon't change the shape of the banner

UCL banner - do not change the size/position of the strapline/porticoDon't change the size/position of the strapline/portico


UCL banner - do not add effectsDon't add effects such as a drop shadow

UCL banner - do not use colour not in the colour paletteDon't use colours not in the UCL palette

UCL banner - do not fill the banner with a patternDon't fill the banner with a pattern

UCL banner - do not use a dark colour banner over a dark imageDon't use a dark colour banner over a dark image


Banner size and proportion

A4 portrait

Width: 210mm / Height: 40mm
Strapline text (font size/leading): 11pt/12.5pt
Strapline margin (from top left corner): 10mm 

banner on a4 portrait-1100x580

A4 landscape

Width: 297mm / Height: 40mm
Strapline text (font size/leading): 11pt/12.5pt
Strapline margin (from top left corner): 10mm 

banner on a4 landscape-1100x580

A3 portrait

Width: 297mm / Height: 57mm
Strapline text (font size/leading): 15pt/17pt
Strapline margin (from top left corner): 10mm 

banner on a3 portrait-1100x580

A3 landscape

Width: 420mm / Height: 52mm
Strapline text (font size/leading): 15pt/17pt
Strapline margin (from top left corner): 10mm 

banner on a3 landscape-1100x580

A5 portrait

Width: 148mm / Height: 28mm
Strapline text (font size/leading): 9pt/10.5pt
Strapline margin (from top left corner): 8mm 

banner on a5 portrait-1100x580

A5 landscape

Width: 210mm / Height: 28mm
Strapline text (font size/leading): 9pt/10.5pt
Strapline margin (from top left corner): 8mm 

banner on a5 landscape-1100x580

DL portrait

Width: 100mm / Height: 20mm
Strapline text (font size/leading): 9pt/11pt
Strapline margin (from top left corner): 6mm 

banner on dl portrait-1100x580

Table of sizes

Banner sizes for standard paper formats
FormatWidthHeightStrapline text (font size/leading)Strapline margin (from top left corner)
A4 portrait210mm40mm11pt/12.5pt10mm
A4 landscape297mm40mm11pt/12.5pt10mm
A3 portrait297mm57mm15pt/17pt10mm
A3 landscape420mm52mm15pt/17pt10mm
A5 portrait148mm28mm9pt/10.5pt8mm
A5 landscape210mm28mm9pt/10.5pt8mm
DL portrait100mm20mm9pt/11pt6mm
HTML email – use the portrait bannerResize the portrait banner to the width of your email templateHeight will be governed by your width whilst maintaining the proportions (aspect ratio) of the banner10 pixels8 pixels