UCL Brand


About UCL brand

At UCL, we are extremely fortunate to have a prestigious brand that is recognised around the world.

UCL is the home of brave thinkers – who have the freedom to challenge, think differently, and make real-world impact. Our excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets. 

Our brand pillars, statements, narrative and fast stats provide the foundation for telling your part of the UCL story. In conjunction with our visual identity, they help all our audiences understand who we are and what we stand for. They also ensure that our reputation is legally protected from misrepresentation.


Resources for implementation of the brand

icon - UCL logo white on yellow

Brand essentials

UCL banner, logo, colour palette, and more

icon organisation - on dark grey

For UCL community

Guides, toolkits, resources and templates

UCL brand in action

Here you will find new and exciting examples of brand best practice.

Browse to see how the UCL brand comes to life through print materials, campus experience, multimedia and UCL-wide campaigns.

View our brand in action