About UCL brand

At UCL, we are extremely fortunate to have a prestigious brand that is recognised around the world.

UCL is the home of brave thinkers – who have the freedom to challenge, think differently, and make real-world impact. Our excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets.

Our brand pillars, statements, narrative and fast stats provide the foundation for telling your part of the UCL story. In conjunction with our visual identity, they help all our audiences understand who we are and what we stand for. They also ensure that our reputation is legally protected from misrepresentation.