UCL brand statements

The home of brave thinkers.

Our positioning statement

UCL is the university for brave thinkers – who have the freedom to challenge, think differently, and make real-world impact. 

Our brand proposition

We are a diverse community with the freedom and courage to challenge, to question, and to think differently.

Through a progressive approach to teaching and research, our world-leading academics, curious students and outstanding staff continually pursue excellence, break boundaries, and make an impact on real-world problems.