UCL Brand


Welcome to UCL brand

UCL's excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets. These pages will help you tell your part of the UCL story, and help all our audiences understand who we are and what we stand for.
UCL portico

About UCL brand

Our brand position and values

icon UCL logo - white on yellow

Brand essentials

UCL banner, logo, colour palette, and more

icon organisation - on dark grey

For UCL community

Guides, toolkits, resources and templates