When you are commissioning a filmmaker or creating your own film, you will need to add certain elements.

All videos should be shot using a 16:9 aspect ratio

A title safe area ensures important content is always correctly displayed

Arial bold should be used for video titles

If there isn't a title, the logo can be used as a watermark for the first five seconds of the film

Lower thirds should be used where identification of a person, place or idea, or a chapter heading is needed.

Templates for subtitles are available to download as pre-built Photoshop templates