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When you are commissioning a filmmaker or creating your own film, you will need to add certain elements.
UCL video bookend on black background. Also available in white
Essential elements to include on all videos:
- Bookends: every UCL video must include these at the start and end of each video.
- Subtitles: every UCL video is expected to include subtitles.
- Opening titles: to add context and introduce viewers to the film's topic.
- End credits: to credit contributors.
- Name caption: so the viewer knows who is on screen.
Optional:
- A logo watermark (YouTube can add these automatically to your films).
All videos should be shot using a 16:9 aspect ratio
A title safe area ensures important content is always correctly displayed
Arial bold should be used for video titles
If there isn't a title, the logo can be used as a watermark for the first five seconds of the film
Lower thirds should be used where identification of a person, place or idea, or a chapter heading is needed.
Templates for subtitles are available to download as pre-built Photoshop templates