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Video branding

When you are commissioning a filmmaker or creating your own film, you will need to add certain elements.

Essential elements to include on all videos:

  • Bookends (in black background here - also available in white): every UCL video must include these at the start and end of each video.
  • Subtitles: every UCL video is expected to include subtitles.
  • Opening titles: to add context and introduce viewers to the film's topic.
  • End credits: to credit contributors.
  • Name caption: so the viewer knows who is on screen.

Optional:

  • A logo watermark (YouTube can add these automatically to your films).

 

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All videos should be shot using a 16:9 aspect ratio

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A title safe area ensures important content is always correctly displayed

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Arial bold should be used for video titles

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If there isn't a title, the logo can be used as a watermark for the first five seconds of the film

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Lower thirds should be used where identification of a person, place or idea, or a chapter heading is needed.

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Templates for subtitles are available to download as pre-built Photoshop templates

Download video branding templates