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Why we post

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Social media through the eyes of the world

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Why We Post is a global anthropological research project on the uses and consequences of social media. 

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Our discoveries

Discovery 1

Discovery 1

Social media is not making us more individualistic.

Discovery 4

Discovery 4

Equality online doesn't mean equality offline.

Discovery 12

Discovery 12

Social media, and sometimes fake accounts, can have a profound impact on gender relations.

All discoveries ›

Research sites

9 anthropologists spent 15 months living in 9 communities around the world, researching the role of social media in people's everyday lives.

Explore a fieldsite by clicking on the map.

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Read our free books

Download the books from UCL Press

Download the books from UCL Press

We are releasing 11 free open access volumes of ethnographic research based on the project. For an overview, take a look at the comparative book 'How the World Changed Social Media'.

Online course

The Anthropology of Social Media is a free five-week online course based on the research.

The Anthropology of Social Media is a free five-week online course based on the research.

Take the course in English on FutureLearn. This course is scheduled to run three times in 2016, with the first run starting 29th February. Certificate available!

Take the course in Chinese, Portuguese, Tamil, Hindi, Spanish, Italian, or Turkish on UCLeXtend.

Take the course in Chinese, Portuguese, Tamil, Hindi, Spanish, Italian, or Turkish on UCLeXtend.

This course is available from February 29th 2016 and can be accessed at any time.

Blog

Read our latest ideas on the blog.