Global Social Media Impact Study
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Events

Panel: Virtual Fantasies

Daniel Miller and Xinyuan Wang from the Global Social media Impact Study present a special panel at HowTheLightGets in festival on social media and fantasy. More...

Starts: May 31, 2015 5:00:00 PM

Panel: Global social media – 9 ethnographic studies

The Global Social Media Impact Study team present their research at the Anthropology in London conference. More...

Starts: Jun 15, 2015 9:30:00 AM

Project blog

Opening doors: Rural Chinese business promotion on social media

Thu, 28 May 2015 10:12:30 +0000

One surprising feature of QQ – the most popular social media platform in the rural Chinese town where I conducted research – is its lack of dedicated ‘business’ profile pages, such as those offered on Facebook. WeChat, the second most popular social media platform in the town, does allow business owners to set up an official ‘public account’ (gongzhong hao), […]

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Project Timeline

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The UCL Global Social Media Impact Study is a five-year project running from 2012 until 2017. However, it is intended that the project will leave a lasting impact that far exceeds its duration. The project has is currently preparing its final findings and publications. Preliminary reports and theories from our fieldwork can be seen in our project blog

Start date Activity
May 2012 Project starts
Sep 2012 Project planning at UCL Department of Anthropology
Apr 2013 Ethnographic fieldwork starts in fieldsites around the world
May 2014 Researchers return to UCL Department of Anthropology to undertake mid-project data analysis
June 2014 Final three months of ethnographic fieldwork in fieldsites around the world
Sep 2014 Return to UCL Department of Anthropology to analyse research data and produce publications
May 2015  Complete draft research reports on respective fieldsites
Feb 2016 Publication of eleven books containing our research (one for each fieldsite and two comparative volumes), launch of special website and online university course.
May 2017 Project ends

 All dates are provisional and may be subject to change


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science