Global Social Media Impact Study
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Project blog

Facebook as a window: managing online appearance

Fri, 31 Jul 2015 09:00:49 +0000

A particularly common way that many people in the Italian field site thought about Facebook was by comparing it to a shop window (vetrina in Italian). Some did not exactly like the fact that, like a window, ‘everybody can see your personal stuff.’ In contrast, others used this new kind of visibility as an opportunity to actively promote different aspects of […]

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Project Timeline

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The UCL Global Social Media Impact Study is a five-year project running from 2012 until 2017. However, it is intended that the project will leave a lasting impact that far exceeds its duration. The project has is currently preparing its final findings and publications. Preliminary reports and theories from our fieldwork can be seen in our project blog

Start date Activity
May 2012 Project starts
Sep 2012 Project planning at UCL Department of Anthropology
Apr 2013 Ethnographic fieldwork starts in fieldsites around the world
May 2014 Researchers return to UCL Department of Anthropology to undertake mid-project data analysis
June 2014 Final three months of ethnographic fieldwork in fieldsites around the world
Sep 2014 Return to UCL Department of Anthropology to analyse research data and produce publications
May 2015  Complete draft research reports on respective fieldsites
Feb 2016 Publication of eleven books containing our research (one for each fieldsite and two comparative volumes), launch of special website and online university course.
May 2017 Project ends

 All dates are provisional and may be subject to change


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science