Global Social Media Impact Study

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Seminar: Circles and Strangers: the challenge of contextualising Chinese social media use

Tom McDonald, from the Global Social Media Impact Study discusses the findings of his research. More...

Starts: Oct 20, 2015 1:00:00 PM

Project blog

Surveying Social Relationships

Fri, 02 Oct 2015 10:54:21 +0000

One of the chapters of our forthcoming book How the World Changed Social Media, which will be published as an Open Access book by UCL Press in February 2016, describes a survey consisting of 43 questions we asked 1199 respondents (mainly around 100 per fieldsite). Just occasionally this survey produced results which were commensurate with […]


Field site profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Field site Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted fromĀ Wikimedia Commons.

European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science