Global Social Media Impact Study
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Events

Panel: Virtual Fantasies

Daniel Miller and Xinyuan Wang from the Global Social media Impact Study present a special panel at HowTheLightGets in festival on social media and fantasy. More...

Starts: May 31, 2015 5:00:00 PM

Panel: Global social media – 9 ethnographic studies

The Global Social Media Impact Study team present their research at the Anthropology in London conference. More...

Starts: Jun 15, 2015 9:30:00 AM

Project blog

Opening doors: Rural Chinese business promotion on social media

Thu, 28 May 2015 10:12:30 +0000

One surprising feature of QQ – the most popular social media platform in the rural Chinese town where I conducted research – is its lack of dedicated ‘business’ profile pages, such as those offered on Facebook. WeChat, the second most popular social media platform in the town, does allow business owners to set up an official ‘public account’ (gongzhong hao), […]

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Fieldsite profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Fieldsite Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted from Wikimedia Commons.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science