Project blog

Un Manjar: Viral Chilean slang

Thu, 12 May 2016 13:00:30 +0000

  In Chile, “manjar” is a kind of sweet sauce, similar to dulce de leche or caramel. It’s often used as filling in layer cakes or atop pancakes. It is almost universally loved for its smooth rich flavour. But ‘manjar’ is also used in slang to mean ‘rich’ or ‘sweet’ in other contexts as well. […]

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Field site profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Field site Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted from Wikimedia Commons.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science