Project blog

Memes that Brazilians are sharing about the Olympics

Tue, 16 Aug 2016 16:17:36 +0000

One of the stars of the Olympic games in Rio has been the crowd itself. The liveliness of the crowd has attracted the attention of the foreign press (NYTimes, BBC), and particularly of athletes and their coaches. My personal favourite case has been how football fans yelled in chorus “zika” every time the US goalkeeper […]

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Field site profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Field site Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted fromĀ Wikimedia Commons.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science