Project blog

Taking Why We Post to China

Tue, 11 Oct 2016 14:33:01 +0000

Although the Why We Post project is primarily an attempt to study the use and consequences of social media, there were other broader aims. Particularly, the hope that the project would show¬†that while the discipline of anthropology might have originally developed for the study of tribal peoples or ethnic minorities, it is also the most […]


Field site profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Field site Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted from Wikimedia Commons.

European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science