Project blog

Why popular anthropology?

Fri, 27 Nov 2015 10:43:45 +0000

  The core mission of anthropology is the understanding of human behaviour in a world full of cultural and historical diversity. The anthropological commitment to this immense plurality of human and social experiences constitutes a great appreciation and valorisation of diversity. Yet, different cultures, identities and behaviours are organised around hierarchies, and the institutions that […]


Field site profiles

This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.

World map showing location of project fieldsites
Field site Lead researcher
Brazil Juliano Spyer
Chile Nell Haynes
China (North) Tom McDonald
China (South) Xinyuan Wang
India Shriram Venkatraman
Italy Razvan Nicolescu
Trinidad Jolynna Sinanan
Turkey Elisabetta Costa
United Kingdom Daniel Miller

World map image adapted fromĀ Wikimedia Commons.

European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science