Facebook as a window: managing online appearance
Fri, 31 Jul 2015 09:00:49 +0000
A particularly common way that many people in the Italian field site thought about Facebook was by comparing it to a shop window (vetrina in Italian). Some did not exactly like the fact that, like a window, ‘everybody can see your personal stuff.’ In contrast, others used this new kind of visibility as an opportunity to actively promote different aspects of […]Read more...
Field site profiles
This is an ambitious anthropological research project, and one that aims to be truly comparative in the sense of nine simultaneous ethnographies taking place in eight different countries around the world in order to grasp the implications of social networking sites and social media for mankind.
|Field site||Lead researcher|
|China (North)||Tom McDonald|
|China (South)||Xinyuan Wang|
|United Kingdom||Daniel Miller|
World map image adapted from Wikimedia Commons.
Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science