Global Social Media Impact Study

Feed icon


No articles are available.

Project blog

Why popular anthropology?

Fri, 27 Nov 2015 10:43:45 +0000

  The core mission of anthropology is the understanding of human behaviour in a world full of cultural and historical diversity. The anthropological commitment to this immense plurality of human and social experiences constitutes a great appreciation and valorisation of diversity. Yet, different cultures, identities and behaviours are organised around hierarchies, and the institutions that […]


Contact Us

Individual members of our research team can be contacted directly via the email addresses on their profile pages.

General enquiries
For enquiries regarding the project, please contact

Enquiries relating to this website should be directed to

Getting involved
We are always interested in working with committed individuals with interests and previous expertise in areas such as anthropology, ethnography, social media, film or dissemination who are willing to donate their time to contribute to this exciting project. If you are interested in getting involved, please contact

Writing to us
Global Social Media Impact Study
UCL Department of Anthropology
14 Taviton Street

European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science