Facebook as a window: managing online appearance
Fri, 31 Jul 2015 09:00:49 +0000
A particularly common way that many people in the Italian field site thought about Facebook was by comparing it to a shop window (vetrina in Italian). Some did not exactly like the fact that, like a window, ‘everybody can see your personal stuff.’ In contrast, others used this new kind of visibility as an opportunity to actively promote different aspects of […]Read more...
Aim and Objectives
Aim: The Global Social Media Impact Study aims to study and report on the use and consequences of social media for peoples all around the world.
- To carry out nine ethnographic studies, each of 15 months, in order to investigate how people actually use social media today.
- To explore the impact of social media on people’s relationships, especially the family, gender, intimate relationships and friendships.
- To examine how social media has impacted upon key issues such as politics and privacy.
- To explore the way social media has been used within institutions such as education, commerce, the state and religion.
- To provide insights on what an in-depth ethnographic study of social media might bring to social science more generally.
- To consider the current state of the 'digital divide' and how social media relates to the problems of low income populations and their welfare.
- To examine other possible welfare benefits, which in practice have ranged from the use of social media by the hospice movement in the UK to its impact on the restrictions traditionally experienced by women in certain societies.
- Our final declared focus is on polymedia, recognising that no particular media can be understood today outside of the context of all the other media and forms of communication including face-to-face which that same person will make use of.
In a similar vein, rather than focusing solely on any one of the topics listed above, we use our ethnography to consider the entirety of research participants’ social lives.
Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science