Global Social Media Impact Study
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Events

Talk: Gender and Politics in the Middle-East

Elisabetta Costa from the Global Social Media Impact Study will present the results of her research on the impact of social media use in a guest lecture at the SOAS Summer School on "Gender and Politics in the Middle-East" that is being held at SOAS between 6 - 24 July 2015. More...

Starts: Jul 9, 2015 1:00:00 PM

Project blog

Why do Young Men from Lower Socio-Economic Classes prefer Shopping Online?

Fri, 03 Jul 2015 10:27:55 +0000

  Most of us on social media have noticed the static advertisements that are displayed on the side panels or the advertisements that intrude upon the videos we watch on Youtube. While some choose to ignore them some view them as an irritating factor that impinges on their personal space/time, and while some see them as […]

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Aim and Objectives

Trini woman using mobile phone at carnival

Aim: The Global Social Media Impact Study aims to study and report on the use and consequences of social media for peoples all around the world.

Objectives:

  • To carry out nine ethnographic studies, each of 15 months, in order to investigate how people actually use social media today.
  • To explore the impact of social media on people’s relationships, especially the family, gender, intimate relationships and friendships.
  • To examine how social media has impacted upon key issues such as politics and privacy.
  • To explore the way social media has been used within institutions such as education, commerce, the state and religion.
  • To provide insights on what an in-depth ethnographic study of social media might bring to social science more generally. 
  • To consider the current state of the 'digital divide' and how social media relates to the problems of low income populations and their welfare.
  • To examine other possible welfare benefits, which in practice have ranged from the use of social media by the hospice movement in the UK to its impact on the restrictions traditionally experienced by women in certain societies.
  • Our final declared focus is on polymedia, recognising that no particular media can be understood today outside of the context of all the other media and forms of communication including face-to-face which that same person will make use of.  

In a similar vein, rather than focusing solely on any one of the topics listed above, we use our ethnography to consider the entirety of research participants’ social lives.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science