Global Social Media Impact Study
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Events

Workshop: Social media and education

What are the consequences of social media on education around the world? At what age do people feel it is acceptable for a child to start using social media? Is social media increasing or decreasing the quality of education? This workshop will discuss a variety of responses to these and other questions about social media and explore some general conclusions that derive from them. More...

Starts: May 7, 2015 10:00:00 AM

Antropología Digital en Alto Hospicio [Digital Anthropology in Alto Hospicio, Chile]

In this talk, Nell Haynes describes her research on social media in Alto Hospicio, Chile. This research looks at the ways the normativities of daily life are at times reflected in, shifted by, and contradicted in online sociality. More...

Starts: May 7, 2015 5:30:00 PM

Project blog

Women Entrepreneurs and WhatsApp

Fri, 17 Apr 2015 15:36:19 +0000

  A few educated young mothers (aged 35 years or below) at Panchagrami terminate their well paying corporate careers to cater to the needs of their families. These family needs mostly fall under two major categories, namely children and/or in-law issues (specifically mother-in-law). Only a few quote other reasons, such as genuinely wanting to take […]

Read more...

Aim and Objectives

Trini woman using mobile phone at carnival

Aim: The Global Social Media Impact Study aims to study and report on the use and consequences of social media for peoples all around the world.

Objectives:

  • To carry out nine ethnographic studies, each of 15 months, in order to investigate how people actually use social media today.
  • To explore the impact of social media on people’s relationships, especially the family, gender, intimate relationships and friendships.
  • To examine how social media has impacted upon key issues such as politics and privacy.
  • To explore the way social media has been used within institutions such as education, commerce, the state and religion.
  • To provide insights on what an in-depth ethnographic study of social media might bring to social science more generally. 
  • To consider the current state of the 'digital divide' and how social media relates to the problems of low income populations and their welfare.
  • To examine other possible welfare benefits, which in practice have ranged from the use of social media by the hospice movement in the UK to its impact on the restrictions traditionally experienced by women in certain societies.
  • Our final declared focus is on polymedia, recognising that no particular media can be understood today outside of the context of all the other media and forms of communication including face-to-face which that same person will make use of.  

In a similar vein, rather than focusing solely on any one of the topics listed above, we use our ethnography to consider the entirety of research participants’ social lives.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science