Facebook as a window: managing online appearance
Fri, 31 Jul 2015 09:00:49 +0000
A particularly common way that many people in the Italian field site thought about Facebook was by comparing it to a shop window (vetrina in Italian). Some did not exactly like the fact that, like a window, ‘everybody can see your personal stuff.’ In contrast, others used this new kind of visibility as an opportunity to actively promote different aspects of […]Read more...
Global Social Media Impact Study
A research project dedicated to understanding the implications of social media for humankind. Read more
Global in scope…
Nine researchers conducting simultaneous ethnographies on social media use in countries across the world. Read more
Engaging both academics and the public…
Live updates and conversation from the fieldsites on the project blog. Read more
The Global Social Media Impact Study based at the UCL Department of Anthropology is dedicated to understanding the implications of social networking sites for global humankind and society, and explaining their significance for the future of the social sciences.
Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science