UCL Career Frameworks


Student recruitment - grade 9

Example job roles: Head of Marketing and Communications; Head of Student Recruitment Marketing

Level:    Advanced


Activities and responsibilities likely to be required when working at this level

  • Contributes to the development of strategy, policy and practice on matters related to student recruitment and marketing
  • Setting objectives for teams to deliver in line with strategy
  • Lead on implementation of student recruitment strategy in designated area(s)
  • Negotiate and approve contracts with suppliers, agencies, funding bodies
  • Manage section budget
  • Coordinate production of marketing collateral across print and digital media
  • Develop a CMA compliant framework within which UCL student recruitment communications are delivered.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Contribute to development of strategy
  • demonstrate commitment to change and innovation.

Learning from others  

  • Senior team network
  • Chairing seminar groups
  • Engage with professional bodies
  • Maintain links with sector bodies and peers in similar institutions.

Formal learning

  • Relevant leadership training.

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Working with people

  • Understanding others.
  • Adapting to the team.
  • Building team spirit.
  • Recognising and rewarding contributions.
  • Listening.
  • Consulting others.
  • Communicating proactively.
  • Showing tolerance and consideration.
  • Showing empathy.
  • Supporting others.
  • Caring for others.
  • Developing and communicating self-knowledge and insight.

Deciding and initiating action

  • Making decisions.
  • Taking responsibility.
  • Acting with Confidence.
  • Acting on own initiative.
  • Taking action.
  • Taking calculated risks

Creating and innovating

  • Innovating.
  • Seeking and introducing change.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.