UCL Career Frameworks


Student recruitment - grade 7

Example job roles: Senior Market Research Officer, Senior Communications Officer, Senior Liaison and Recruitment Officer

Level:    Independent


Activities and responsibilities likely to be required when working at this level

  • Oversee aspects of the production of UCL’s recruitment publications
  • Check for CMA compliance
  • Plan and deliver events
  • Carry out market research and statistical analysis to support student recruitment
  • Liaise and collaborates with faculty to produce marketing strategy
  • Contribute to the design of digital marketing activities
  • Work with faculties and/ or departments to deliver online events for enquirers and offer holders
  • Design student recruitment-focused video content
  • Research and implement website functionality to support production of recruitment publications
  • Building relationships with key stakeholders.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Build greater cultural/audience awareness
  • Report writing and proof reading
  • Data analysis
  • Secondments
  • undertake public speaking and presenting.

Learning from others  

  • Attend CAM Plus forums
  • relevant conferences (e.g BUILA, UUK,UKCISA)
  • build up UCL network.

Formal learning

  • CMA training
  • IPA foundations
  • CIM (strategic planning)
  • Initial TMP
  • Financial management
  • Project management (advanced)
  • digital marketing.

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.


  • Analysing and evaluating information.
  • Testing assumptions and investigating.
  • Producing solutions.
  • Making judgements.
  • Demonstrating systems thinking.

Developing results and setting customer expectations

  • Focusing on customer needs and satisfaction.
  • Setting high standards for quality.
  • Monitoring and maintaining quality.
  • Working systematically.
  • Managing quality processes.
  • Maintaining productivity levels.
  • Driving projects to success.

Presenting and communicating information

  • Speaking fluently.
  • Explaining concepts and opinions.
  • Articulating key points of an argument.
  • Presenting and public speaking.
  • Projecting credibility.
  • Responding to an audience.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.