Internal communications - grade 7

Experiences

Activities and responsibilities likely to be required when working at this level

• Deliver effective internal communications
• Align local communications with broader strategic aims
• Pro-actively network across UCL, and with external institutions and partners
• Develop working relationships with external communications colleagues
• Evaluate existing comms channels to maximise and deliver improvement where necessary
• Supervise and deliver projects
• Ideally supervise people. Put together and control project budgets.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

• Determine internal audiences and segment to tailor comms
• Apply the visual identity;
• Audit requirements of internal comms audiences and make recommendations e.g. learning how to conduct and report on effective focus groups or surveys
• Scoping new potential channels. Creating and managing project- related budgets.

Learning from others  

• Build a network, discuss issues, challenges and opportunities with other practitioners;
• Undertake own CPD (e.g. through professional body) Attend external events and conferences e.g. Universities UK, Innovations and Marketing for HE. Build awareness of HE landscape in order to formulate appropriate messages.

Formal learning

• Analysis/evaluation training
• Develop knowledge/best practice via CPD with professional bodies or, institutional training resources e.g. Lynda.com
• Introduction to project management training.
• How to lead a project. Plan for undertaking a professional qualification.

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Creating and innovating

• Innovating.
• Seeking and introducing change.

Presenting and communicating information

• Speaking fluently.
• Explaining concepts and opinions.
• Articulating key points of an argument. Presenting and public speaking.
• Projecting credibility.
• Responding to an audience.

Writing and reporting

• Writing correctly.
• Writing clearly and fluently.
• Writing in an expressive and engaging style.
• Targeting communication.

UCL Ways of Working for Professional Services

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website.