XClose

UCL Career Frameworks

Home
Menu

Faculty Director of Communication and Marketing

Manpreet Dhesi, Faculty Director of Communication and Marketing, The Bartlett.

Manpreet Dhesi
I am The Bartlett’s Faculty Director of Communication and Marketing. My role entails every part of the full Marketing Communications spectrum within Higher Education, but I would say my role falls under internal communications. Being in a faculty role requires internal stakeholder engagement and communications about projects and initiatives – without internal buy-in, none of them would happen or be as successful as they are.

The Faculty Communications and Marketing team are all specialists looking after areas that are aligned to the Communities of Practice; this enable me to be very diverse and that’s what I really enjoy about my role – I get to have my fingers in many pies and focusing on many audiences. A typical day could go from having a meeting about strategic initiatives the Dean would like to implement, to a conversation about student recruitment marketing through to some events planning, to looking at printed proofs and seeing how this publication could also work online.

I joined UCL eight years ago and I started  as a Marketing and Communications Officer in a Professional Services  department  – this taught me an  incredible amount in terms of working collaboratively at UCL. I got involved in Astrea when that was launching and I got to work  on  projects that covered the full spectrum of Marketing Communications both within Astrea  and my day job, but I was also completing my Master’s degree and running a coffee shop I owned with my brother! I came over to The Bartlett on a secondment and the reason I applied was that I was looking at the scale of the projects I could be involved in – I didn’t want to  do  the  same thing I was doing on a day-to-day basis and The Bartlett had a number of high-profile change management projects, which placed me firmly outside my comfort zone, but has ultimately helped me grow and  become even more ambitious on projects. 

My advice is simple: be strategic in what you do. I was signed off with exhaustion by my 28th birthday as I was doing far too much – you get into the mindset that you need to do everything to get experience or have an edge and being signed off taught me the most valuable lesson I’ve learnt to date: everything in moderation. Think about the longer-term goal and what steps you can take to get there without it being detrimental to your health!

Internal communications - grade 9