UCL Career Frameworks


Leadership Level (Communications and Marketing)

Example job roles: Director of Marketing and Communication, Director of Media Relations, Director of Student Recruitment.

Level:    Leadership level


Activities and responsibilities likely to be required when working at this level

  • Setting out, and delivering against, a strategic vision
  • Deep subject knowledge with a practical understanding of how to apply it to different sectors
  • Experience of leading a substantial team, often through change
  • Managing complex, and often regulated, stakeholder environments and relationships
  • Substantial reputation in their field
  • Ability to innovate and create new solutions which take into account strategic implications within UCL
  • Managing budgets to deliver value
  • Exercising sound judgment and appropriate decision-making.

Personal and professional development

Development options to consider when working towards this level

Learning on the job

  • Working on strategies (e.g. first draft)
  • leading a major project
  • Initiating new and creative ideas resulting in successful implementation
  • Seek out opportunities to develop
  • confidence and credibly represent UCL in high profile settings (e.g. chairing/presenting to large groups such as Lunchtime Lectures). 

Learning from others  

  • Working in a leadership role in an external capacity (e.g. as a non- exec board role or charity, school governor)
  • Be part of an external network (e.g. comms/marketing or HE).

Formal learning

  • Leadership/Management training
  • Professional qualifications (e.g. IPA or CIM marketing).

* You may wish to explore the listed formal training themes / topics on LinkedIn Learning.

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Deciding and initiating action

  • Making decisions.
  • Taking responsibility.
  • Acting with Confidence.
  • Acting on own initiative.
  • Taking action.
  • Taking calculated risks.

Formulating strategies and concepts

  • Thinking broadly.
  • Approaching work strategically.
  • Setting and developing strategy.
  • Visioning.

Persuading and influencing

  • Making an impact.
  • Shaping conversations.
  • Appealing to emotions.
  • Promoting ideas.
  • Negotiating and gaining agreement.
  • Dealing with political issues. 

UCL Ways of Working 

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.