The Bartlett School of Planning


2. Visualisation

Design concepts can stem from an idea, a theory, from the analysis conducted of a place, from engaging with end-users, or from any source of external inspiration.

Introduction to Concept Visualisation

In urban design, these concepts help us to explore and ultimately find answers to real-life issues and questions. They are not static but, instead, evolve as the design process advances.   

Visualisation relates to the generation and manipulation of information through spatial representation and how we then interpret it. In this respect, it enables the sharing of the visual and mental concepts generated by the designer during the design process.   

The second phase of the design process consists of developing a conceptual idea or set of ideas based on the early analysis and visualising that in a manner that allows it to be understood and tested by others.   

Introduction handout


  • What is a concept in design? 
  • How to combine hand sketching and software 
  • Differences between raster and vector image  
  • Design to scale

Introduction handout (pdf)​ →

Software handouts

Design Process Phases

      Graphic Design Process Analysing teaser

      1. Analysis

      Develop your concept and spatial design techniques

      Graphic Design Process Designing teaser

      3. Detailed design

      Support on how to use content design tools

      Graphic Design Process Presenting teaser

      4. Presentation

      Improve your writing and presentation