View Analytics

When logged into Mediacentral you can use My Admin Area to gather the statistics on you media files

How to see your media analytics

First go to the Mediacentral portal and log in.

Once you are logged in you should click on the My Account icon and choose My Admin Area, this will bring up a window:

Then choose the Analytics button as seen on the above image. This will then show you the analytics of your content including public videos and provides a top-level overview of various statistics, graphs, and totals. The Overview area displays such information as the top viewed content in the media library, the number of plays and completed plays, plays by device, media in category, uploader leaderboard, number of logins, encoder outcome (successful vs. failed encodes), most commented upon media, and key figures.

Screenshot of the Publicly available media assets

You can then choose to look at the analytics of your media files by choosing Media Item in the lefthand menu. You can search via:

Keywords: Enter a keyword for the clip(s) to search for
Category: Select the category where the clip(s) reside
Contributor: Enter the name of the contributor
Filename: If the exact file name is known, it can be entered to find the exact clip

To see all your content just choose the Category Personal

Then click on Search which will give you a list of your content

Choose the video you wish to see analytics and click on the downwards arrow on the right-hand side to reveal more information about the media file or click on the Tick icon to choose the video you wish to see the detailed analytics.

You can now see the analytics and drill down further by selecting Custom to return the analytics for a given period, you can choose Last Week, Last Month, Last 3 Months, Last Year or All Time:

The different sections of the Analytics page are defined as

Engagement by clip position

When users in Mediacentral play the clip, a percentage of their engagement is built up. This is aggregated across all users that view the clip. As you play the media here a time indication and graph shape will show where users lost engagement with the media.

Plays by device

As on the Analytics Overview screen, this shows the distribution of plays across different devices

Combined by time

Check the boxes to add a line graph total of the following by time (the time-line varies according to the period selected at the top):

Plays - The total individual plays of the media item regardless of who played it, and how many times it was played. Grouped into days or months as appropriate to period selection.
Average Daily Uniques - The average of the number of users playing the clip each day. (The same user viewing a clip multiple times in the same day registers as just one play).
Total time watched (hours) - Shows the total number of hours the clip has been watched across the date range.
Completes - When the playback duration for a clip reaches 80% (for each user viewing it), it is considered mostly complete. A date stamp is held for this point in time. These date stamps are used to find how many mostly completed clips there are for the time period shown on the graph.

Engagement by person

There is a list of statistics that are gathered per user against each media item viewed. These can be seen by clicking on the graph element for each user shown. One of those statistics is the engagement percentage (percentage viewed of media file). This is the one shown by default in this graph.