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When you submit your short course or CPD idea for approval, you'll need to show that your course can attract learners, and how you plan to market it. One powerful strategy is to offer CPD points.
Once you've checked that there's a need for your course and decided who your course is for, think next about what's likely to make learners sign up for it.
If you need help and advice, speak to UCL Communications and Marketing.
Marketing continuing professional development (CPD) courses
If your course offers CPD to learners, think about:
- how to sell the commercial benefits of your course (to persuade a company that their employees should take your course)
- who your competitors are
- whether you should highlight UCL's experience and reputation in a particular sector or subject
- whether UCL is well known among your target audience
Offering CPD points
Your course is likely to be more attractive to learners if it offers CPD points.
CPD points mean that learners can count your course towards the CPD that their professional body or association expects them to do each year.
To offer CPD points, you'll need to get the relevant external body to accredit your course and fees. Contact the body to ask how them how to do this.
You can also apply to accredit your course with the CPD Accreditation Service.
Below are links to CPD accreditation information from the most common professional bodies (according to UCL schools).
Brain Sciences, Life Sciences, Medical Sciences and Population Health Sciences
- British Association of Behavioural and Cognitive Psychotherapists (BABCP)
- British Dyslexia
- British Psychological Society (BPS)
- EBAC - European Board of Accreditation in Cardiology
- Royal College of Anaesthetists
- Royal College of General Practitioners
- Royal College of Ophthalmologists
- Royal College of Paediatrics and Child Health
- Royal College of Physicians
- The Royal College Of Radiologists
- Royal College of Surgeons
Built Environment, Engineering and Mathematical and Physical Sciences
- Chartered Institute of Waste Management
- Chartered Institute of Water and Environmental Management
- Institute of Safety in Technology and Research
- The Institution of Engineering and Technology (IET)
- Royal Institute of British Architects (RIBA)
If UCL approve your course idea
After your course idea is approved, you'll then need to create your marketing materials.