Communications & Marketing


Communications and Marketing

Communication and marketing activity is vital to UCL’s continuing success and its ability to attract research talent, funding and students.

As UCL’s profile continues to grow, we want to ensure we maximise our reputation and profile as a world-leading organisation, and continue to be an aspirational choice as a destination for students in a demanding marketplace.

Communications and Marketing (CAM) aims to provide UCL with the leadership, expertise and services that enhance the quality and effectiveness of the university's communications and recruitment activities.

CAM helps to protect, reinforce and elevate UCL’s reputation, fostering public understanding of our mission so the wider public can value the importance and impact of our work.

Our activities

Affiliate student recruitment
Advice on affiliate student recruitment.
Brand and visual identity 
Help implementing UCL's visual identity guidelines. 
Corporate and public events 
Support in organising events for key target audiences.
Corporate design
Support with design, branding and production.
Design and print: degree programmes
Guidance on promoting UCL degree programmes. 
Digital marketing
Using digital media to engage with prospective students.
Writing and editing corporate print and digital publications.
Graduate marketing
Guidance for departments on promoting graduate (taught or research) programmes.
Internal communications for staff 
Support in communicating effectively with all UCL staff. 
International student recruitment
Helping to recruit international students to UCL. 
International student recruitment strategy
Analysis of the international student recruitment environment in which UCL operates. 
Market research 
Research into UCL's different prospective student markets.
Media relations
Promoting UCL throughout the global media and connecting journalists to academics.
Print and online prospectus
Updating and maintaining student recruitment publications: undergraduate prospectus, graduate prospectus and the study abroad guide.
Social media
Management of central UCL social media accounts.
Social media: international
Management of social media accounts to engage with international audiences.
Student communications
Internal communications targeting students.
Summer School recruitment
Enabling undergraduate students from around the world to undertake a range of courses.
UK undergraduate recruitment
Helping to recruit undergraduate students to UCL.
Video and audio: student recruitment
Providing help creating video content to promote programmes or services to prospective students.
Video and audio: research, UCL life
Creating video and audio stories to showcase UCL's excellence, values and distinctiveness.
Management of certain central UCL websites.