Marketing and advertising

How to market your course.

Create marketing materials

You'll need a marketing plan, budget and time – start on this several months before your course starts.

Case studies are a powerful way to attract learners the next time you run your course.

Help people find and book your course by adding it to the UCL Short Courses website.

Make your course findable on both your UCL website and search engines like Google and Bing.

Your course description is the most important piece of marketing content you'll produce.

You'll need to show that your course can attract learners, and how you plan to market it.