Short courses - staff resources


Marketing and advertising

How to market your course.

Create a marketing plan

You'll need a marketing plan, budget and time – start on this several months before your course starts.

Create a description of your course

Your course description is the most important piece of marketing content you'll produce.

Use learner case studies to market your course

Case studies are a powerful way to attract learners the next time you run your course.

Using marketing channels and creating materials

Learn about different ways to market your course.

Add your course to the UCL Short Courses catalogue

Help people find and book your course by adding it to the UCL Short Courses website.

Make it easy for people to find your course online

Make your course findable on both your UCL website and search engines like Google and Bing.

Marketing and accrediting CPD courses

Gaining accreditiation can help promote CPD courses.