Centre for Behaviour Change


About CBC

The Centre for Behaviour Change (CBC) brings together academics from a wide range of disciplines and policy-makers, practitioners and others, creating a vibrant hub for developing ideas, methods, theories and evidence about behaviour change, and translating that expertise to achieve real-world impact, nationally and internationally.

We are a leading, world-renowned interdisciplinary Centre for expertise in behaviour change. Based on an understanding of behavior in context, we enable change through the interacting influences between people and the social, organisational and economic systems in which they exist. Our research, consultancy and training seek to advance the science and application of behaviour change, generating practical solutions to complex problems using a systematic approach. We collaborate and partner with a wide variety of individuals, communities and organisations (including local and national governments, NGOs and industry).

Infographic illustrating the Centre for Behaviour Change's activities

General code of ethical principles

The CBC is guided by UCL’s ethical principles.

Our overarching principle governing the activities of the CBC is to advance scientific understanding of behaviour change in promoting wellbeing for individuals and for society, including physical, mental, social and environmental wellbeing.

  • The CBC is committed to promoting equality and diversity in its activities, events, governance and representation
  • The CBC adheres to UCL’s Guiding Principles, especially the commitments to ‘apply ethical investment and procurement practices’ and to ‘focus the impact of UCL education and research on improving the lot of people around the world and respect for human rights, and countering ignorance, poverty, ill-health and political tyranny’. In line with these principles, there are circumstances where it is not appropriate for the CBC to accept funding from a particular organisation.
  • The CBC will collaborate with organisations that support wellbeing and positive behaviour change and are judged to have minimal conflict of interest.
  • CBC events are open, but beyond this the CBC will not collaborate with or accept funding, money or other incentives in any circumstances from:
    • The Tobacco Industry - those that sell and promote tobacco products
    • The Alcohol Industry
    • The Gambling Industry
  • Other industries, organisations or activities which have a questionable role in relation to promoting human well-being will be considered by the Director and, if necessary, brought to the CBC Executive Committee for a decision as to whether engagement is appropriate.
  • These principles are expected to evolve over time. Changes will typically reflect discussions between and experiences of CBC staff, Executive Committee and Advisory Board members and changes agreed by the UCL Research Funding Ethics Committee and the UCL Research Governance Committee.