Centre for Behaviour Change


About CBC

The Centre for Behaviour Change (CBC) brings together academics from a wide range of disciplines and policy-makers, practitioners and others, creating a vibrant hub for developing ideas, methods, theories and evidence about behaviour change, and translating that expertise to achieve real-world impact, nationally and internationally.

We are a leading, world-renowned interdisciplinary Centre for expertise in behaviour change. Based on an understanding of behavior in context, we enable change through the interacting influences between people and the social, organisational and economic systems in which they exist. Our research, consultancy and training seek to advance the science and application of behaviour change, generating practical solutions to complex problems using a systematic approach. We collaborate and partner with a wide variety of individuals, communities and organisations (including local and national governments, NGOs and industry).

Infographic illustrating the Centre for Behaviour Change's activities