Centre for Behaviour Change

New £10 million hub for behavioural research co-led by CBC Director, Professor Susan Michie,
Behavioural Research UK (BR-UK) will: 1) strengthen relationships between academic and wider stakeholders in the public and private sector; 2) facilitate evidence-based decision making through high-impact research that meets the needs of policymakers, industry, and civil society; 3) increase the use and linkage of existing data and data infrastructures; and 4) develop innovative approaches and methods, and involve communities in behavioural research.

Behaviour Change online short course: 8th January 2024 - Enrol now!
Explore behaviour change frameworks, and how they can be used to enable behaviour change in yourself and others.

Visit the newly launched HBCP website!
Access resources, training, webinars and tools of behaviour change supported on AI and machine learning.
As a leading world-renowned Centre, the CBC promotes the science and practice of behaviour change to address key challenges facing society through interdisciplinary collaboration and partnerships.
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