Centre for Behaviour Change



CBC consultancy enables organisations to apply behaviour change evidence and theory to deliver real-world impact.

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The CBC offers consultancy services for public, NGO, not-for-profit and selected commercial projects.  We use a partnership model, working collaboratively with our clients to apply the science of behaviour change to their projects. As well as delivering value to those we work with, our consultancy works feedback into developing useful evidence and frameworks. This helps to create a positive dialogue between science and practice, ensuring the translation of science into practice and ensuring that our science remains firmly anchored in the problems and practices of the real world.

Featured consultancy project

Achieving Behaviour Change: guides for local and national government and partners.

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Commissioned by Public Health England’s Behavioural Insights Team, the Achieving Behaviour Change (ABC) Guides are user-friendly guides to applying the Behaviour Change Wheel framework within national and local government; they can also be used for all organisations wishing to enable behaviour change within or outside their organisations.

The newly published guides are for national and local governments and partners, such as the NHS, emergency services and third sector, to support people to have healthier behaviours.

Download a copy of the guide for national government here

Download a copy of the guide for local government and partners here