Centre for Behaviour Change



CBC consultancy enables organisations to apply behaviour change evidence and theory to deliver real-world impact.

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The CBC offers consultancy services to clients across public, commercial and NGO/charity sectors.  We use a partnership model, working collaboratively with our clients to apply the science of behaviour change to their projects. As well as delivering value to those we work with, our consultancy works feeds back into developing useful evidence and frameworks. This helps to create a positive dialogue between science and practice, ensuring translation of science into practice, but also making sure that our science remains firmly anchored in the problems and practices of the real world.

Featured consultancy project

Achieving Behaviour Change: guides for local and national government and partners.

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Commissioned by Public Health England’s Behavioural Insights team, the Achieving Behaviour Change (ABC) Guides are user-friendly guides to applying the Behaviour Change Wheel framework within national and local government; they can also be used for all organisations wishing to enable behaviour change within or outside their organisations.

This new guide provides a structured approach for stakeholders to harness the potential of behaviour change when working towards such goals, with a specific focus on the Behaviour Change Wheel.

Download a copy of the guide here