UCL Psychology and Language Sciences


Lili Bai

Lili is a PhD researcher at University College London (UCL), with 15 years of experience working in Organisational Development, HR and Business across European, Asian and North American markets. Her research will investigate how organisations can better create or modify their environments and cultures to match them to entrepreneurial talents to generate future innovations. Thus, identifying key individuals and placing them in suitable environments to encourage entrepreneurship and economic development. 

She graduated from her MSc in Industrial/Organisational Business Psychology at UCL in 2020 (Distinction), whilst working as a full-time Strategic Organisational Consultant for a global tech company. Her research project conducted qualitative research among entrepreneurial talents in over 70 countries, to understand how to cultivate entrepreneurship in organisations. As part of her consulting background, she has extensive experience in the fields of organisation culture, employee engagement, leadership development, psychometric assessments, executive coaching, talent management and D&I. She is skilled in bridging organisational psychology theories with scientific research methodologies to achieve practical business solutions. 

In addition to her ongoing PhD research, she is an Organisational Psychologist for OneWeb, a global high-tech/aerospace company. She helps organisations to implement organisational development in support of their growth agenda and address key challenges in people-related areas such as culture change, employee engagement, leadership, team performance, etc.