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ucl-banner-intro

Banner variants

The banner in summary

  • runs all the way across the top of our web pages and printed communications
  • the Portico icon sits to the left of the letter U, and is a reference to UCL’s iconic Wilkins building
  • the UCL letters are cut out, revealing the background colour or image beneath
  • also features a strapline, the default is ‘LONDON’S GLOBAL UNIVERSITY’ but can use the name of a faculty, department or project

Banner variants

  • For some print designs the banner can be also be used rotated 90º counter clockwise, and placed on the left hand edge
  • In special circumstances the line only banner can be used. Artwork is only available on request

Banner dont's

Don't attempt to reverse out the 'UCL' letters

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Don't change the size or position of the strapline or portico

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Don't add anything other than the strapline into the banner e.g. a logo

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Don't add effects such as drop shadow

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Don't change the shape of the banner

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Don't use colours not in the UCL colour palette

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banner-colours…

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Always use the .EPS for print and the .PNG for screen 

Make sure the portico emblem does not move or change size

 

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The banner can be any solid colour from the palette, but never a tint transparency or pattern.

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Banner sizes for standard paper formats
FormatWidthHeightStrapline text (font size/leading)Strapline margin (from top left corner)
A4 portrait210mm40mm10pt/11.5pt10mm
A4 landscape297mm40mm10pt/11.5pt10mm
A3 portrait297mm57mm14pt/16pt10mm
A3 landscape420mm52mm14pt/16pt10mm
A5 portrait148mm28mm8pt/9.5pt8mm
A5 landscape210mm28mm8pt/9.5pt8mm
DL portrait100mm20mm8pt/9pt6mm
HTML email – use the portrait bannerResize the portrait banner to the width of your email templateHeight will be governed by your width whilst maintaining the proportions (aspect ratio) of the banner10 pixels8 pixels

Download banner artwork