We are extremely fortunate to have a prestigious brand that is recognised around the world. Our excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets.
Our visual identity and editorial house style are toolkits to help you tell your part of the UCL story, and help all our audiences understand who we are and what we stand for. They also ensure that our reputation is legally protected from misrepresentation.
The video below provides an overview of our visual identity:
On this site, you will find all the tools and guidance you need to use UCL's visual identity correctly and effectively, as well as inspiration for creating a more tailored style for your campaign, project, department or faculty. If you have any questions or need any help, please contact: firstname.lastname@example.org