Communications & Marketing


UCL's Brand

As UCL, we are extremely fortunate to have a prestigious brand that is recognised around the world.

UCL is the university for brave thinkers – who have the freedom to challenge, think differently, and make real-world impact. Our excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets. 

Our visual identity and editorial house style are toolkits to help you tell your part of the UCL story, and help all our audiences understand who we are and what we stand for. They also ensure that our reputation is legally protected from misrepresentation.

The video below provides an overview of our visual identity:

MediaCentral Widget Placeholderhttps://mediacentral.ucl.ac.uk/Player/9680


On this site, you will find all the tools and guidance you need to use UCL's visual identity correctly and effectively, as well as inspiration for creating a more tailored style for your campaign, project, department or faculty.

If you have any questions or need any help, please contact: brand.comms@ucl.ac.uk

For additional support in taking your project forward, access our list of recommended service providers (design, print, audio and video).

Download our visual identity brochure (PDF)