Reimagining public value with the BBC
27 April 2021, 6:00 pm–7:00 pm
The BBC is a public broadcasting institution that creates huge public value, but how can public value be measured? A recent IIPP report argues that the answer to this question requires new ways to think about governance and evaluation. In this webinar, Clare Sumner, Director of Policy at the BBC and Mariana Mazzucato, founding Director of IIPP, will discuss the dynamic new ways the BBC can look at its value as a market creator.
As an innovative public institution, the BBC creates huge public value, but in some debates about the institution there is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services. In this webinar, Clare Sumner and Mariana Mazzucato will discuss the dynamic new ways the BBC can look at its value as a market creator. Rather than beginning with a market failure framework, which sees public organisations like the BBC as only relevant in their capacity to fix market failures, they will discuss how to look at the BBC through a market shaping framework and how to design and test new metrics that assess how the BBC delivers against its mission, creating public value and in the process co-creating and shaping markets.
- Rowan Conway, Policy Fellow IIPP
- Creating and Measuring Dynamic Value at the BBC. Report by By Mariana Mazzucato, Rowan Conway, Eleonora Maria Mazzoli, Eva Knoll and Sarah Albala
Follow the conversation on Twitter: #IIPP_BBCVALUE
About the Speakers
Director of Policy, BBC
Economist and founding director of IIPP at UCL Institute for Innovation and Public Innovation (IIPP)
Follow Mariana on Twitter: @MazzucatoM
More about Mariana Mazzucato
Policy Fellow at UCL Institute for Innovation and Public Purpose (IIPP)
Follow Rowan on Twitter: @RowanEConway
More about Rowan Conway