Primrose-A (2019-2022)

Primrose-A: Implementation in Camden 2019-22

Camden CCG, MIND and C&I gained funding from HEE to deliver Primrose-A within a cluster of Camden practices 2019-20. This has continued through Covid.

The adaptation is co-produced with people with lived experience and includes peer coaches to deliver the intervention. It includes a focus on relevant CVD medications and interventions and also recovery goals.

There is a qualitative evaluation element to PRIMROSE-A including an NIHR ARC North Thames multimorbidity theme project which includes qualitative interviews regarding implementation of PRIMROSE A 2020-21.

In November 2020, Camden NHS colleagues and MIND received further HEE funding to roll out the PRIMROSE-A model across North Central London (5 inner London Boroughs)

An adapted version of PRIMROSE is also being trialled in Australia by colleagues in Melbourne: https://www.contemporaryclinicaltrials.com/article/S1551-7144(20)30221-4/fulltex



The Primrose A team in Camden were shortlisted for a BMJ award in 2021. They were awarded ‘highly commended’ in the mental health team of the year.

bmj award banner for highly commended in mental health team of the year 2021