UCL Queen Square Institute of Neurology


The Great Brain Experiment: crowdsourcing data on how we think and act

11 March 2013

A new mobile app developed by UCL scientists at the Wellcome Trust Centre for Neuroimaging will enable the team to carry out on an unprecedented scale experiments that previously could only be conducted on small groups of volunteers in the lab.

The Great Brain Experiment will look at memory, impulsivity, what makes us happy, and how well the mind’s eye can see, enabling the researchers to explore questions that are normally impossible to ask.

The free app was launched at the start of this year’s Brain Awareness Week (11-17th March 2013) and is being supported by the Wellcome Trust.