Institute of Epidemiology & Health Care


Down Your Drink (DYD)

DYD logo
DownYourDrink (DYD) is a web-based intervention, initially developed in 2000 by Stuart Linke with funding from the Alcohol Education and Research Council (AERC). In its original format it consisted of 6 weekly modules, with users locked out of the site for a week after completing each module. This cohort study formed the basis for a successful application to the Medical Research Council / National Prevention Research Initiative to update and improve DYD and undertake an on-line randomised controlled trial.

In 2007 DYD was a runner up in the London NHS Innovator Awards. In 2009 we were commissioned by Kingston PCT and the Royal Borough of Kingston to lead a two year implementation project developing and evaluating a new alcohol service based on facilitated access to DYD in primary care. The new service was deemed successful and in 2011 was rolled out to include referrals from Accident & Emergency, hospital ward staff, specialist key workers, and self-referral from the public. In 2011 we launched a second implementation project, incorporating facilitated access to DYD into low intensity IAPT services in Islington PCT.