UCL Department of Economics


Financial education app Your Juno revolutionises access to financial knowledge

4 October 2023

The UCL supported business is helping to educate women and non-binary people on the topic of finances. The startup was supported through UCL’s Hatchery incubator programme.

Your Juno Founders

With 65,000 users having now signed up, Your Juno has been described by the Financial Times as having “revolutionised access to financial knowledge”. 

The platform, which consists of hundreds of online courses, covers everything from how to make your first investment to how to do your taxes.

The rapid growth and success of the business led to the female founders making last year’s Forbes 30 under 30 List. They’ve also raised over £2.5 million in investment, to grow Your Juno further.  

The business was launched in 2021 by Margot de Broglie (UCL Economics, 2019) and her sister Alexia, after Margot began looking into the world of investing. 

Margot and Alexia could see a stark difference between the financial knowledge of their male and female friends. “A lot of guys already had crypto portfolios and their stocks were performing well. Whereas a lot of our female friends, like me, felt that the topic of investing was a boys’ club that they didn’t have access to,” explains Margot.

Users can sign up to Your Juno to work towards their financial goals, choosing from over 300 lessons, and earning points as they build their confidence and knowledge. There’s also a big community element, where users can anonymously ask money-related questions they might feel uncomfortable asking elsewhere. 

Margot and Alexia received support with Your Juno through the Hatchery incubator programme at BaseKX, UCL’s dedicated entrepreneurship hub in King’s Cross, managed by UCL Innovation & Enterprise. As well as access to free office space, they were matched with mentors and received tailored business support.

Watch a video about Your Juno

In this video Your Juno co-founder Margot de Broglie talks about her entrepreneurial journey and how UCL Innovation & Enterprise supported her.

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