The CLES co-organised conference in Chicago on Brands, Competition and the Law

This was the second jointly organised conference on Brands, Competition and the Law - the first was held at UCL in December 2011, the result of a collaboration between the CLES and the Institute of Consumer and Antitrust Studies at the Loyola University of Chicago. 

The aim of this second conference was to reflect on the legal, business, and economic understanding of brands by explaining what brands are, how they function, and the role brands play in business competition. The conference also delved into specific issues raised by branding in the 21st century business competition, such as the challenges raised by online business and the increasing role of private labels in distribution.