Brain Sciences


Professor Susan Michie appointed chair of WHO advisory group

27 July 2022

Professor Susan Michie (UCL Psychology and Language Sciences) has been appointed Chair of the World Health Organisation’s (WHO) Technical Advisory Group on Behavioural Insights and Sciences for Health.

Susan Michie

The advisory group brings together experts from around the world with extensive experience in designing and implementing national health policies and programmes informed by behavioural insights and sciences.

Professor Michie, who is Director of UCL’s Centre for Behaviour Change, led on the creation of a Behaviour Change Wheel that was adopted by WHO In response to the COVID-19 pandemic. WHO used the framework to create guidance and a toolkit to enable country organisations to translate survey evidence into actionable recommendations in their own contexts.

In the UK, the cross-government Covid-19 Scientific Advisory Group for Emergencies (SAGE) also drew on the Behaviour Change Wheel framework to organise evidence, provide theoretical underpinning and develop new policies to improve adherence to public health measures.  

Faculty Dean Professor Alan Thompson said: “Huge congratulations to Susan for this well-deserved appointment. Susan’s work has had exceptional real-world impact, advancing behavioural science and its applications globally. I’m delighted that Susan’s expertise will continue to drive forward the use of behavioural and social sciences to improve public health across the world.”