Achieving Behaviour Change (ABC) Guides
Commissioned by Public Health England’s Behavioural Insights team, the Achieving Behaviour Change (ABC) Guides are user-friendly guides to applying the Behaviour Change Wheel framework within national and local government; they can also be used for all organisations wishing to enable behaviour change within or outside their organisations.
The newly published guides are for national and local government and partners, such as the NHS, emergency services and third sector, to support people to have healthier behaviours.
Improving health and wellbeing: A guide to using behavioural science in policy and practice
Aims of the guide
This document aims to provide policy makers and practitioners in public health, healthcare and the wider Welsh public service with guidance on the use of behavioural science to help them reach their objectives. The guide focuses on behaviours in a range of policy areas, that directly or indirectly influence human health and wellbeing, including substance use, diet, physical exercise, injury prevention, behaviours that affect environmental sustainability, and antisocial behaviours and pro-social behaviours.
Launch webinar for ABC Guide for Local Government
The recording for the webinar launch is now available to view on Youtube. The slides, along with the full transcript of the webinar, have also been made available at the follow links:
ABC National Guide
Behaviour change: guides for national and local government and partners
These guides are for national and local government and partners, such as the NHS, emergency services and third sector, to support people to have healthier behaviours.
Based on the Behaviour Change Wheel framework, these guides can be used to help:
- develop behaviour change interventions from scratch
- build on or modify existing interventions
- choose from existing or planned interventions
These guides provide a framework for understanding behaviour in its context and developing interventions and policies to change behaviour.
They can be used flexibly according to need and circumstance, rather than necessarily following a fixed sequence of steps. They introduce tools and provide case examples for each of these processes which can be used all together or as required during the development process.
Figure 3 in the ABC National Guide