Behavioural Science – a guide to getting your work, to work

New guide on behavioural science for practitioners and policymakers!

Behavioural science can help you ‘get what you aim for’ more often - from your policies, services and communications. 

A new guide to using behavioural science is available HERE (Welsh version available HERE), and comes from a Public Health Wales and UCL Centre for Behaviour Change partnership.

Improving health and wellbeing: a guide to using behavioural science in policy and practice offers an introduction to behavioural science and a step-by-step process for developing/optimising interventions (policy, service or communications) designed to start, stop, continue or changing behaviours.

The guide has been written with Professor Robert West, co-creator of the seminal COM-B model and behaviour change wheel (described in the guide!), who says:

“I think it’s turning into the best guide on the Behaviour Change Wheel so far!

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