Centre for Behaviour Change


Intermediate Applied Principles & Practice of Behaviour Change

Participants will be introduced to the principles of behaviour change, and how these can be applied to practical problems.


This is a week-long (five day) online course and will be delivered on UCL’s virtual learning platform UCL eXtend.

Participants will be introduced to the principles of behaviour change, and how these can be applied to practical problems. The course is aimed at anyone who is interested in behaviour change; from researchers, practitioners, intervention designers, managers and policy makers. Places are limited with the course strictly capped at 36 participants.

By completing the introductory principles & practice course you can expect to have:

  • a greater understanding of the possibilities for applying behaviour change interventions to your own situation
  • a practical framework for developing, implementing and evaluating these interventions in your area of interest 

The course will be delivered using a combination of live sessions and supported, self-led learning. This course will run for one-week, with live sessions held daily and materials for self-directed learning available in the weeks prior to this using the UCLeXtend platform. Learning will be supported through a combination of pre-recorded presentations, individual and small group tasks, discussion boards and live webinars, all facilitated by world leading experts in the science and practice of behaviour change. Tasks and presentation content will draw on real-life scenarios/projects tailored to suit the interests of participants.

Live sessions will be taught by experienced facilitators who will lead small group tutorials to embed and help participants apply the learning points of each day to their own situations. Tutorial groups are also an opportunity for participants to have their personal objectives reviewed throughout the week as the course progresses. Participants will be encouraged to team up with a 'buddy' to provide support with applying theory to practice following the end of the course. There is also a LinkedIn group for principle & practice course alumni where participants keep in touch and continue to review, problem-solve and plan behaviour change interventions.

Participants will be invited to select a project/topic that they will focus and work on throughout the week. The aim at the end of the course is for all participants to leave with an individual and tailored action plan for applying what they have learnt during the principle & practice course to their own situation or area of interest.

This course is highly participatory and requires a strong level of English language comprehension.  

Learning outcomes

By the end of the course, participants should be able to:

  • describe and discuss how capability, opportunity and motivation interact to support behaviour change using the COM-B model, and analyse behaviour in context and identify targets for change using the COM-B model
  • apply the Behaviour Change Wheel to develop a broad strategy for behaviour change
  • identify specific behaviour change techniques to include in interventions in the strategy · describe key principles underpinning maintenance of behaviour change
  • describe how to embed behavioural change within organisations

Course leaders

The introductory principles & practice course is led by the CBC’s Senior Teaching Fellow Dr Lou Atkins. Course leaders also include:


Participants will be given a Certificate of Completion at the end of the course.

Course dates


Daily sessions will run from 9am GMT+1.

Materials for self-directed learning will be available two-weeks prior to the course start via the virtual learning platform UCLeXtend.

Prices and Registration

Prices for the July 2022 course (early bird and standard rates) are below:

Low, middle income countries – University, third sector and public sectorUniversities and third sector - small enterprises and start-ups (up to 50 employees)Public sector and medium enterprises (50-249 employees)Large enterprises (250+ employees)
Early BirdStandardEarly BirdStandardEarly BirdStandardEarly BirdStandard
£970 £1,330£1,575£2,060£2,185£2,545£3,395£3,760

Low, middle income countries (LMIC): to be eligible, participants must work for an organisation that has its administrative offices based in an LMIC, or be employed by an organisation and live in an LMIC. This includes university staff and students from LMIC.

Coming soon: a new Intermediate Applied Principles & Practice course.

If you'd like to receive regular CBC updates including when registration opens for the next course and when the Intermediate course launches, please join our mailing list.

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For any queries, please email behaviourchange@ucl.ac.uk.