Centre for Behaviour Change


Intermediate: Applied Principles and Practice of Behaviour Change

Participants will be introduced to the principles of behaviour change, and how these can be applied to practical problems. This course is open to anyone who has completed the introductory course.


The next intermediate course will take place 16 - 20 September, and registrations are now open. Register by 18 July to take advantage of our early bird rate. You can register using a credit or debit card through our Online Store.

If your organisation is already a UCL customer, we can invoice your organisation upon receiving a Purchase Order. Please include the participant's name, email address, correct registration fee rate, and invoice contact information in your purchase order, and email it to behaviourchange@ucl.ac.uk.

If you’ve not yet completed the Introductory course, register here.

Participants will be introduced to the principles of behaviour change, and how these can be applied to practical problems. The course is aimed at anyone who is interested in behaviour change; from researchers, practitioners, intervention designers, managers and policy makers. Places are limited with the course strictly capped at 36 participants.

By completing the applied principles & practice online course you can expect to have:

  • a greater understanding of the possibilities for applying behaviour change interventions to your own situation
  • a practical framework for developing and implementing these interventions in your area of interest 

The course will be delivered through live online sessions and will run for one-week. Live sessions will be held daily and materials for pre- and post-course reading will be available in the weeks prior to this using the UCLeXtend platform. Learning will be supported through a combination of live webinars, small group tasks and discussion boards, all facilitated by world leading experts in the science and practice of behaviour change. Tasks and presentation content will draw on real-life scenarios/projects tailored to suit the interests of participants.

Live sessions will be taught by experienced facilitators who will lead small group tutorials to embed and help participants apply the learning points of each day to their own situations. Tutorial groups are also an opportunity for participants to have their personal objectives reviewed throughout the week as the course progresses. Participants will be encouraged to team up with a 'buddy' to provide support with applying theory to practice following the end of the course. There is also a LinkedIn group course alumni where participants keep in touch and continue to review, problem-solve and plan behaviour change interventions.

Participants will be invited to select a project that they will focus and work on throughout the week. The aim at the end of the course is for all participants to leave with a tailored plan for applying what they have learnt during course to their own situation or area of interest.
This course is highly participatory and requires a strong level of English language comprehension.  

Learning outcomes

By the end of the course, participants should be able to:

  • Identify behaviours to change within a system of behaviours
  • Identify capabilities, opportunities and motivations to target for change using the COM-B model
  • Apply the Behaviour Change Wheel to develop a broad strategy for behaviour change
  • Identify specific behaviour change techniques to include in interventions

Course leaders

The course is led by Dr Lou Atkins. Course leaders also include:

Professor Susan Michie
Professor Angel Chater
Dr Fabi Lorencatto


Participants will be given a Certificate of Completion at the end of the course.

Course Dates and Timings

16 - 20 September 2024. Sessions begin at 9am GMT.


Fees and registration

Early bird (ends 18 July)

Standard (registrations close 18 August)

Low, middle income countries – University, third sector and public sector**

Universities, third sector and public sector - small enterprises and start-ups (<50 employees)

Public sector and medium enterprises (50-249 employees)

Large enterprises (250+ employees)









**The LMIC rate is only available to participants who are based or work in an OECD-identified Low and Middle Income Country - if you are unsure about this, please consult this list:  https://wellcome.org/grant-funding/guidance/low-and-middle-income-countries.

Places are limited with the course strictly capped at 36 participants.

Cancellation Policy

  • Delegates are entitled to a full refund, providing they request a cancellation within 7 days of booking.
  • After 7 days of the booking, and up to 15 days before the event, delegates can request to cancel the booking and will be entitled to a refund of 80% of the total booking price.
  • If there are 14 days or less to the event delegates can cancel their bookings but are not entitled to a refund.
  • Please note that delegates booking within 14 days or less of the event can still cancel, but unlike point 1 where they would be entitled to a full refund, delegates will not be entitled to a refund.

Please send any questions relating to cancellations to behaviourchange@ucl.ac.uk.