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Martha McPherson is the Head of Green Economy and Sustainable Growth at the UCL Institute for Innovation and Public Purpose (IIPP).
Martha is Head of Green Economy and Sustainable Growth at IIPP. Her role involves co-ordinating IIPP's research and policy engagement activity on the transition to a sustainable, climate-resilient green economy. This includes the institute's work on green industrial and innovation policy and green new deals; local, regional and urban green innovation; the Just Transition; and climate-aligned finance.
Prior to joining IIPP, Martha worked in strategy consulting and communications. She completed her Master’s in International Energy at Sciences Po in Paris, writing her thesis on European institutional investment in renewable energy, and working as an analyst at 2 Degrees Investing Initiative. She acts as a trustee for governance and diversity charity Getting on Board.
Martha leads IIPP's work with EIT Climate-KIC, including the PUFFIN, PELICAN, and iParadigm projects.
Selected publications
- Policy briefs
- Mazzucato, M., McPherson, M. (2018). IIPP Brief 04 The Green New Deal: A bold mission-oriented approach
- Mazzucato, M., McPherson, M. (2019). What the green revolution can learn from the IT revolution
- Various contributors. (2020). A green economic renewal after the COVID-19 crisis
- Blogs
- Mazzucato, M., Dibb, G., McPherson, M. (2020). The path to COVID recovery: the urgent need for the EU Green Deal and a new approach to Industrial Strategy
- McPherson, M. (2019). Mission-oriented approaches in practice: Greater Manchester’s 2038 Carbon Neutral Challenge
- In the media
- Mazzucato, M., McPherson, M. (2020). Why the Covid-19 recovery needs a proactive public sector. New Statesman.