UCL Institute for Innovation and Public Purpose


Alternative ways to evaluate public value: Measuring missions and capturing market-shaping effects

17 December 2020, 12:00 pm–1:00 pm


In conversation with Rainer Kattel, Cat Drew and Nonny Patricia Ugboma

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In this public event, we take a look at emerging and alternative ways to measure value creation through design and innovation. While 21st-century politics is increasingly defined by the need to respond to major social, environmental and economic challenges, for governments and institutions to solve these challenges they will need to measure different things. Evaluation frameworks matter because in many ways these frameworks constitute policy reality. And future-fit policies will need to go beyond market-fixing approaches and consciously co-create markets. Too often, however, evaluation frameworks cannot account for this.
In this session, Rowan Conway will host a conversation with colleagues and partners from the MOIN network to reflect on recent collaborations where we considered new ways to think about evaluation. IIPP Deputy Director, Rainer Kattel will share new research conducted with BEIS on alternative evaluation models, Cat Drew, Interim Chief Executive at the Design Council in the UK will discuss how to reimagine evaluative models for design and transformative innovation, and IIPP MPA alumni Patricia Ugboma will reflect on how she worked alongside the Design Council to rethink the mainstream approach to policy evaluation for design and the creative industries.

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About the Speakers

Rowan Conway

Head of the Mission-Oriented Innovation Network at Institute for Innovation and Public Purpose

Rowan Conway is Head of IIPP's Mission-Oriented Innovation Network (MOIN) at UCL’s Institute for Innovation and Public Purpose (IIPP). MOIN brings together leading global policy-making institutions – including state investment banks, innovation agencies, cities and government departments to share the challenges and opportunities they face when trying to create and nurture public value.   Prior to joining UCL, Rowan was Director of Innovation at the Royal Society of Arts (RSA) where she set up the RSA Lab, an experimental space that uses design methods to explore, prototype and test research insights and policy ideas with government agencies, NGOs, academic partners, NHS Trusts, businesses and social enterprises. More about Rowan Conway

Rainer Kattel

Deputy Director and Professor of Innovation and Public Governance at UCL Institute for Innovation and Public Purpose

Rainer Kattel IIPP-COVID19 Event Series
Rainer Kattel is Deputy Director and Professor of Innovation and Public Governance at the UCL Institute for Innovation and Public Purpose (IIPP). He led Ragnar Nurkse School of Innovation and Governance for 10 years, building it into one of the leading innovation and governance schools in the region. Professor Kattel has also served on various public policy commissions, including the Estonian Research Council and European Science Foundation. He has worked as an expert for the OECD, UNDP and the European Commission. He has published extensively on innovation policy, its governance and specific management issues More about Rainer Kattel

Cat Drew

Chief Design Officer at Design Council

Cat Drew is the Chief Design Officer at Design Council where she brings together architecture and the built environment, public sector design and business innovation to support people live healthier, happier and safer lives.Previously, Cat has held leadership positions at FutureGov and Uscreates, was a co-founder of the UK Government’s Policy Lab, and combines 10 years of experience in Government with an MA in Graphic Design. She speaks widely about the value of design and co-presents BBC Radio 4 The Fix. She is a member of The Point People

Patricia Ugboma

Patricia is an enthusiastic and experienced Director, awarded one of the Top 50 most inspiring women in Nigeria by BusinessDay Newspaper in 2019. She is passionate about resolving societal problems, collaboratively, with governments and other stakeholders. She has implemented impactful projects valued at approx. £80 million in 850 sites in Nigeria.  She is enthusiastic about a future where mission-oriented innovation policies will contribute to the creation of sustainable societies. She has a BSc (Hons) Accounting and Financial Analysis, University of Warwick; and MSc International Management, King’s College, London as well as graduating as in the first cohort of IIPP’s Masters in Public Administration.