UCL's visual identity
UCL is a large and complex institution, which represents many things to many different people. Consultation with the groups we are trying to reach - including prospective students, funding bodies, partner organisations and business leaders - confirmed that there was confusion outside the organisation about UCL. Some of the groundbreaking research and teaching excellence taking place here was going unnoticed by the outside world or was not being connected with UCL.
As a result, we have a visual identity to show immediately that something has been produced by UCL. This strengthens our ability to gain greater recognition for the work we do and the impact that we have, both in the UK and globally.
On these pages, you will find everything you need to use the elements of the UCL visual identity, along with advice, artwork and templates to ensure that UCL’s visual profile remains high and that all areas of our work are consistently and well represented to the outside world.
There are three key ‘rules’ to the UCL visual identity